The interior of the new stores reflect the heritage of De Beers and showcase a selection of its jewellery creations in an elegant atmosphere. The brand’s High Jewellery pieces are showcased alongside collections including the Talisman and the Enchanted Lotus.
“We are thrilled to offer our passionate and peerless diamond mastery to our discerning clients of Saudi and Russia with the opening of three new stores located in Moscow on Petrovka and at the Vremena Goda Galleries,” said François Delage, CEO of the company.
De Beers has also flagship stores on Old Bond Street in London and Madison Avenue in New York. The brand was founded in 1888.
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