The “pentagon” that pleases. Here is the Russian quality brand

The quality label of Russian food products is officially presented
The “pentagon” that pleases. Here is the Russian quality brand
01 March 16:01 2018 Print This Article

The russian Minister of Agriculture, Alexander Tkachev, and the head of Roskachestva, Maxim Protasov, have officially presented the (state) quality mark for the best national products. It is a pentagon with the letter “K” inscribed. The food producers have the right to label their products with this quality label by observing the relative regulations for use.

It is a key tool to promote and improve the export of Russian products and, at the same time, to increase the internal trust towards quality production. “Consumers are increasingly choosing national products of guaranteed quality, refusing to resort to the similar,” commented Tkachev. The Minister also noted that his ministry is constantly engaged in the development of legislative initiatives aimed at stimulating quality production: “In July, the electronic veterinary certification will enter into force and the new rules for the labeling of dairy products containing fats vegetable.”

Today, over 84% of the goods with a quality label belong to the food product area. According to the results of independent research, it has been certified that the Russian consumer is primarily aimed at those brands that “guarantee” the best quality control: “Yaroslavsky Broiler Halal” for water, “Bonduelle” “Volzhanka”, “Kuban”, “Ivanov” for fruit juices “AGAMA ISTRA” for cod fillets. At the moment there are 180 domestic consumption products that have the right to use the brand in the “pentagon”.

For over two years, more than 3,500 consumer goods have been studied divided into 80 categories. In 2018, 25 thousand events are planned in sales points throughout Russia to promote all “K” branded products.

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Nicole Volpe
Nicole Volpe

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