Russia, Michael Kors goes in regions

Oct 10, 2016 10:06 am

Famous American brand will open five stores in 2017 expanding its presence in Russian regions

Michael Kors is set to expand in Russian regions. After Moscow, with 13 stores operating under the brand, Michael Kors targets Novosibirsk (Siberia), Sochi (Krasnodar region), Ekaterinburg (Sverdlovsk Oblast) and Voronezh (biggest city of the region) to open five new stores in 2017, reports RNS.

Shopping area of each store will be of around 200 m2 selling women’s ready-to-wear and accessories. According to RNS unnamed source new stores won’t sell men’s clothing collections and will be located only in local shopping centers. Each shop might require an investment of 25 mln rubles.

American brand, Michael Kors, was established in 1981 by designer Michael Kors. Today the brand can be found in more than 400 conceptual stores in the USA, Asia, the Middle East and Europe. On Russian market, Michael Kors is exclusively represented by BNS business group. The group also represents the brand in Ukraine and Kazakhstan markets with total 171 stores in 60 cities of the three countries.

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