Russian food retailer Azbuka Vkusa introduce biometric payment

Customers of supermarket chain Azbuka Vkusa can now pay for their shopping using their fingerprints
Russian food retailer Azbuka Vkusa introduce biometric payment
27 September 17:51 2016 Print This Article

Russian’s biggest network of premium grocery supermarkets Azbuka Vkusa introduced payment though biometric fingerprint, reports Kommersant citing the network’s CEO Vladimir Sadovin.

The project partner is Russian banking and financial services company Sberbank. This year, Azbuka tests payment by fingerprint in several supermarkets. Later, it will decide to whether introduce the system in all its shops or not.

According to Mr Sadovin, any bank’s Visa or MasterCard card holders are welcome to pay for goods by having their fingerprints scanned. What they need is just to complete a short registration procedure at the supermarket to store their fingerprint data at the payment card. Then, when go to pay, shoppers just need to place a finger on a reader. That supposed to substantially reduce time at cash desks.

Other Russian food retailers are not planning to introduce this system in the near future.

Anastasiia Kochkurova

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